Is Apple Developing Its First Touchscreen iMac?

Taiwan’s Commercial Times newspaper today claims Apple is developing its first touchscreen iMac. http://bit.ly/6S1HdE

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Apple Releases Final Cut Studio 3

Just got word that Apple has released Final Cut Studio 3.  It contains new versions of Final Cut Pro 7, Motion 4, Color 1.5, Compressor 3.5, and DVD Studio Pro 4. Best of all it contains Blu-ray support…. Press release below;

Apple Updates Final Cut Studio with More Than 100 New Features

New Versions of Final Cut Pro, Motion, Soundtrack Pro, Color and Compressor

CUPERTINO, Calif., July 23 /PRNewswire-FirstCall/ — Apple today announced a significant update to Final Cut Studio with more than 100 new features and new versions of Final Cut Pro , Motion, Soundtrack Pro, Color and Compressor. Final Cut Studio features Final Cut Pro 7 which expands Apple’s ProRes codec family to support virtually any workflow and includes Easy Export for one step output to a variety of formats and iChat Theater support for real-time collaboration. Motion 4 includes enhanced tools such as 3D shadows, reflections and depth of field for stunning motion graphics and visual effects, and Soundtrack Pro 3 features new multitrack audio tools to streamline audio post production. Color 1.5 includes better Final Cut Pro integration and support for full color resolution, and Compressor 3.5 adds new features that make it easy to set up and customize your export options. At $999, the new Final Cut Studio is $300 less than the previous release and is also available as an upgrade for just $299.

“With 1.4 million users and 50 percent of the market,* Final Cut Pro is the number one professional video editing application,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The new Final Cut Studio includes more than 100 new features and dramatically expands Apple’s ProRes family of codecs so editors can work in the studio with the highest quality video or on location at low bandwidths.”

Final Cut Pro 7, the latest version of Apple’s Emmy Award-winning editing software, includes new versions of Apple’s ProRes codecs to support virtually any workflow with the addition of ProRes Proxy, for offline and mobile editing at low bandwidth; ProRes LT, for general purpose editing; and ProRes 4444 for editing and visual effects at the highest quality possible. Easy Export allows users to continue working on projects while encoding is done in the background and the sequence is exported to YouTube, MobileMe(TM), iPhone(TM), iPod , Apple TV , DVD or Blu-ray. iChat Theater support allows real time collaboration by sharing Final Cut timelines or individual source clips with iChat users anywhere in the world, even if they don’t have a copy of Final Cut Pro. Other new features include new speed tools to change clip speed with ease, alpha transitions to create dramatic effects using moving mattes, and native AVC-Intra support for the latest high quality Panasonic cameras.

Motion 4 extends award-winning, easy to use animation tools so video editors can quickly create everything from basic titles to animated credit rolls to stunning motion graphics. Enhancing 3D compositions is faster than ever with new customizable features that add point and spot lights to cast realistic shadows or turn any shape, video plane or paint stroke into a reflective surface. Motion 4 gives editors the flexibility to adjust the depth of field within a 3D canvas by selectively highlighting a single object or using multiple objects to create a racking focus effect.

Soundtrack Pro 3 adds powerful new audio editing tools including Voice Level Match which extracts volume information from the vocal content of one clip and applies it to another without altering any other audio content so editors can easily correct mismatched voice levels. An enhanced File Editor includes new tools to make sophisticated edits and fine tune volume adjustments by targeting specific frequencies such as the rustle of a paper or the bump of a desk without affecting dialogue. The new Advanced Time Stretch feature stretches and compresses audio with incredible precision using three Apple-designed algorithms or other algorithms available as third party plug-ins.

Color 1.5, Apple’s easy to use professional grading application, now works with a greater range of sequences and effects from Final Cut Pro and an integrated workflow allows editors to complete projects entirely within Final Cut Studio. New 4K support works natively with files from cameras such as the RED ONE and outputs directly to ProRes for HD or DPX for film. Expanded support for new high quality formats includes AVC-Intra, XDCAM 422 and ProRes 4444, for grading with the maximum amount of color information.

Compressor 3.5 makes encoding and delivering in multiple formats easier than ever with the ability to automatically detect QuickTime settings and create an Easy Export template or a mini “droplet” on the desktop that automates specific Compressor actions. New, customizable sharing options make it easy to publish to YouTube and MobileMe, or export for iPhone, iPod, Apple TV and mobile phones. For the highest quality HD material, menu templates and encoding presets make it fast and easy to create Blu-ray discs. Final Cut Studio also includes DVD Studio Pro , a powerful DVD authoring environment with drag and drop tools, on screen editing and real time previews.

Soundtrack Pro and Compressor are also available as part of the new Logic Studio , allowing Final Cut and Logic users to collaborate and share files.

Apple today also introduced Final Cut Server 1.5, the asset management and automation tool for Final Cut Studio. Final Cut Server 1.5 includes powerful new features like lightweight, offline editing with ProRes Proxy, production hierarchies to organize media, and support for still sequences to easily view and manage image sequences for graphics and effects workflows. Final Cut Server now includes unlimited client licenses and is available for $999 or as a $299 upgrade for existing users.

Click here for full pdf.

APPLE WWDC 2009: Is This The End Of ExpressCard? Are FireWire and SD Media The Winners?

Apples New Mac Book Pros Are Affordable, Maintain FireWire 800 and a Surprise SD Media

Apple's New Mac Book Pros Are Affordable, Maintain FireWire 800 and a Surprise SD Media!

Wow! Today’s announcements from Apple at their 2009 WWDC packed a few surprises. For me Apple dropping the ExpressCard slot in favor of FireWire 800 and an SD media slot was an important move. The lower price on their Mac Books is an important factor as well.

Ahh! Nothing like a FireWire 800 9 pin to 4 pin FireWire Cable

Ahh! Nothing like a FireWire 800 9 pin to 4 pin FireWire 400 Cable

I’ve always been a fan of FireWire and even though the connection is FireWire 800 conversion cables are available to connect 6 and 4 pin connections to the computer. As for SD media, that makes really good sense as well.

Ahh! Nothing like a FireWire 800 9 pin to 6 pin FireWire Cable As Well!

Ahh! Nothing like a FireWire 800 9 pin to 6 pin FireWire 400 Cable As Well!

I’ve posted my thoughts on the announcements over at my SMPTE 365 blog so click here if you want to check it out.

….brad….

NAB 2008 – Links Of All Things NAB 2008

Below are some random links of different items that I saw an NAB 2008;

Lowel Ego Lighthttp://www.lowelego.com/ Video below;

Lowel EDULighting Resource Center. Video Below;

Matrox MXO2 – that provides broadcast-quality input/output, monitoring, and up/down/cross conversion to Apple Final Cut Studio 2 and Adobe CS3 Production Premium on the Mac. Click Here For Video Link.

Vikuiti Rear Projection Film – Video Below;

KAE CorporationApple™ G5 Desk Mounts

Display DevicesConfidence Monitor Cart

Tiger TechnologymetaSAN

ScopeBoxhttp://www.scopebox.com/ Click Here For Video.

Horita“Script Kit” PA Logging Clipboard w/ Software and Pocket PA LTC – Bluetooth Transmitter

American Paper Optics3D Glasses

CheckersCable Management Systems

EyePartnerBlinkoTV

Quad Full High Definition (QFHD) – displays four times the number of pixels of the highest HDTV standard resolution 1080p. It’s sometimes referred to as 2160p. The number 2160 stands for 2160 lines of vertical display resolution. Video Below;

iRecord Personal Media Recorderhttp://www.irecord.com/

AminoIPTV Set Top Boxes

Native 1080p Productionhttp://en.wikipedia.org/wiki/1080p#Production_standards

Blackmagic DesignClick Here For Video Tour Of Booth.

J-LAB 15.4 inch 1080P LCD Field Monitorhttp://www.j-lab.com/LCD.html

TASCAM DR-1http://www.tascam.com/products/dr-1.html Video Below;

Ultra scalable content storage from IBM – Video Below;

MerlinOneMerlin Video

MacBreak NAB 2008 Coverage

NAB 2008: Tidbits: Part 1

NAB 2008: Neutrik

NAB 2008: Location Sound Corp

NAB 2008: Lite Panels

NAB 2008: Plug-in Pavilion

NAB 2008: JK Audio

NAB 2008: Flow

NAB 2008: RSR

NAB 2008: Mogul

NAB 2008: Thermo

NAB 2008: Gefen

NAB 2008: Tidbits Part 2

Apple’s Final Cut Server Finally Ships!

Apple® announced today that Final Cut® Server for Final Cut Studio is now shipping, just in time for the National Association of Broadcasters conference that starts next week. Final Cut Server a software solution that provides media asset management and workflow automation and is a scaleable server application that catalogs large collections of assets across multiple disks and SAN volumes. It allows for viewing, annotation and approval of content from anywhere using a PC or Mac®. It was scheduled to be released last summer.

Been Gone For A While! Toronto podcamp 2008 brought me back!

Back In Black

I feel like I’m “Back In Black” as the saying goes but I decided to renew the bradfortner.com after hanging out at the Toronto Podcamp 2008 this weekend. I also decided that its time to restart my blog.

Toronto Podcamp 2008

In the past four weekends I’ve attended and participated in a Toronto 4K workflow event, the SMPTE/VSF conference in Houston and Toronto podcamp 2008. To say I’m worn out is an understatement as I worked all of those events on top of my “day job” and as such was not all that talkative at the podcamp event. The content at the Toronto podcamp 2008 was good and I was amazed at the number of PR and marketers now working the space. Between the PR/Marketing component and Twitter discussion seemed to be very popular. I also took in the Open Source, Wiki and Green sessions on Sunday to broaden my knowledge in these area’s.

This years podcamp was much easier for me as Jim Loney, Sam Ellen and Marcel Ramagnano –who are second year students in Ryerson’s Radio and Television Arts Program– did much of the heavy lifting and all of the video recording for Toronto podcamp 2008. They deserve a great deal of the credit. The event went exceptionally smooth because of them.

We also employed different technology this year. We had wireless in place and we used MacBooks that we normally employ in out Hybrid Computer Lab to stream and record the sessions. The RDY2GO Espresso Media Center’s we employed for laptop projection worked perfectly and we only had one incident that I’m aware of and it was a faulty AC extension cable. If your at all interested in the technology we employ in Ryerson’s Rogers Communications Centre it can be found at http://www.rcc.ryerson.ca/technology/presentationsystems.htm

Once again Many was exceptional. (www.nerdlogger.com) He took some great pictures of the event with his new camera and their posted on his image site at http://picasaweb.google.com/mayromlo/PodCampToronto20082302081205PM I really like his picture of Steve Saylor just prior to his presentation at http://picasaweb.google.com/mayromlo/PodCampToronto20082302081205PM/photo#5170585059320338338 I’m looking forward to Many posting the video links because there was a lot of information at the podcamp that I’d like to review.

Random Thoughts

Toronto Raptors

The Toronto Raptors played twice this weekend against the Knicks. Boy did they ever look great on Sunday night and their new players Primoz Brezec makes the team really big. Sam Michell ran the Knicks a little ragged on Sunday putting Ford in the game and switching from a big to a small lineup with Brezec just as New York was getting into a rhythm. Can’t wait for tonights game.

RUSH Snakes and Arrows Tour…. Again!

RUSH is coming back to Toronto. I think I’ll pass on them this time around as it’s the same “Snakes and Arrows” tour that appeared in town in 2007.

NAB and Editing… What’s going on this year?

What’s this about Apple not appearing at the National Association Of Broadcasters show (NAB) in Las Vegas this year. I had heard that AVID dropped out some months before. I realize that video editing has become a “commodity” item but Apple needs to remain connected to its community and the broadcast market. It’s not the size of the booth that matters to me per say but I am concerned (after living the demise of COMDEX) that they just disappeared from the floormap. I understand that these shows take a lot of financial and human resources away from the company but totally disappearing is not a good thing in my opinion. Apple should have gone the presentation “stage” and partner pavilion route in my opinion. They would have saved some dollars on floorspace, reduced the drain on their Human Resources and perhaps added some diversity to NAB relating to third party Final Cut Pro Apps. I don’t think that a lot of people associated with Film and Broadcast industry will go to MacWorld on mass or will line up to buy the “MacBook Air” so how Apple will build a community without NAB will be an interesting thing to watch.

Speaking of NAB there seems to a great deal of confusion about the appearance of RED Digital’s RED One 4K digital cinema camera that was unveiled at NAB last year. The camera started shipping just before Christmas and there are several on the streets of Toronto. The 4K Camera, 4K Workflow event that I helped organize three weeks ago shed a great deal of light on the camera. While the event focused primarily on 4K digital cinema workflows I found the discussion amongst the people who’ve shot with the camera most interesting. What one needs to keep in mind is that the RED ONE is a Digital Cinema camera. As such it uses the same kind of lenses used on Motion Picture film camera’s. What one needs to keep in mind is that it does not have the automatic lenses that are common to most HDTV camera’s and have been designed for New Production. With RED film crews will require “focus pullers”, a skill that the new generation of “Indie” filmakers may be lacking given that they’ve developed their craft with camera’s like Panasonic’s AG-HVX200 that greatly automates the lens.

Blue Jays First 2008 Homestand

Looks like I’ll be in town for the Blue Jays opening homestand this year! It’ll be great seeing as its a Friday night home opener against Boston. Maybe I’ll actually make it out to some games this year.

I came across Microsoft’s Research into a Midair Mouse. It looks promising and I’d sure like to try one. http://www.patrickbaudisch.com/projects/soap/index.html

Pligg is an open source software package that allows one to set up a site like digg! http://www.pligg.com/

I found this interesting online pie chart program that I actually make use of when I create reports. I always seem to have trouble when I use Excel for simple pie charts Online Charting